One-of-a-kind Design that prioritizes human connection above everything else.
When I accepted I can’t change the world, I did the next best thing — use design to support organizations making a positive impact.
Whether you're growing a social enterprise, leading a nonprofit, or a purpose-driven entrepreneur ready to show up differently — if you don't have a design partner who truly understands your mission, it's going to be a doozy competing for the attention of the communities, funders, and partners you most want to reach.
Together we'll build a brand that clearly communicates the depth of what you're building, resonates with the people who share your values, and helps you secure those big wins — without the frustration, expensive headaches, and wasted resources.
Every organization needs something a little different, so that's exactly how I approach things. After our discovery call, I'll create a custom project proposal built around your unique mission and goals.
Branding is the secret to connecting the dots between your Organization and your Community.
Signature Brand Strategy and Design
A high-end, fully considered branding experience for social enterprises, b-corps, non-profits, and purpose-driven organizations ready to invest in a brand foundation as strong as their mission.
We begin with an in-depth discovery process to explore the unique details that make your organization unique — your values, your story, and the communities you exist to serve. This depth of understanding allows us to go beyond the obvious and avoid the generic, creating a experience that feels authentic, distinctive, and impossible to replicate.
Every design choice is guided by strategy, resulting in thoughtful, high-quality work that communicates not just what you do, but why it matters.
After working together, your brand will bring deeper meaning to your organization, represent you authentically, differentiate you from others in your space, and resonate with the people you most want to reach.
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Brand Workshop
A collaborative process that defines the strategic and visual direction of your brand.Extensive Research + Brand Strategy Development
Analyzing your industry, target audience, competitors and goals to define a clear brand positioning.Concept Development + Refinement
Through an iterative process, we’ll refine a single, impactful brand concept that captures your brand’s ethos.Distinctive Logo Design
A unique and memorable logo suite that embodies your brand concept. Includes a type mark and icon.Typography
A curated font story that complements your brand concept and enhances communication.Colour Palette
A carefully chosen colour palette to reflect your brand personality.Brand Guidelines (10-15 Pages)
This document protects your investment by outlining the correct usage of core elements, including logo, fonts and colour codes.Brand Presentation + Rational Document
Custom Client Portal
Client Liaison + Project Management
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You're ready to clarify your organization's vision, mission, and the communities you exist to serve.
You want a distinct visual identity that's as strong and intentional as the work your organization is doing in the world
You're building something with longevity and need a brand that grows and scales alongside your impact.
You're launching new programs, services, or initiatives and need a cohesive design system that holds everything together.
You want every design decision to be guided by strategy, research, and a deep understanding of your mission to develop a brand that cannot be replicated.
You're prepared to invest in a professional process that positions your organization as the credible, trustworthy leader it already is.
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Approximately 8-10 weeks
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Investment starting at $10,745
A custom proposal will be created after a discovery call.
Studio Collection Brand Identity
(Semi-Custom)
The perfect option for those starting and want a professional brand, but don’t require an in-depth strategy just yet. This semi-custom design service offers a polished, elevated brand identity using studio-curated mood boards as a starting point. You’ll have the option to choose from several pre-defined concepts to define a visual direction for your logo, while still allowing plenty of customization to create something bespoke. Unlike templates or pre-made brand kits, this is a condensed version of my signature design process, making it a quicker, more affordable option if you’re starting and want professional branding without sacrificing quality.
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Brand Questionnaire
A introspective self-guided questionnaire to help you define your brand purpose.Designer Curated Mood Board
Choose from 3 pre-designed aesthetic mood boards that reflect your brands ethos.Logo Design
An original logo based off your chosen aesthetic. Includes a type mark and icon.Typography
Font pairing suggestions to compliment your logo.Colour Palette
A selection of brand colours based on your chosen aesthetic.Brand Snapshot (3-4 Pages)
Mini brand guidelines that explain how to use your brand elements, including logo, fonts and colour codes.Brand Presentation + Mini Rational Document
Client Liaison + Project Management
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You're just getting started and need a professional brand foundation without the investment of a full strategy.
You want a curated, designer-approved starting point that gives your organization a credible and cohesive visual identity from day one.
You're ready to invest in a brand that feels intentional and purposeful, at a more accessible price point.
You want a polished logo that communicates professionalism and builds trust with the communities, funders, and partners you're trying to reach.
You need a brand identity quickly — without the extended timeline of robust strategy work.
You want to establish your visual presence in the market before committing to a full brand strategy.
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Approximately 4-6 weeks
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Investment starting at $5,750
“Shaylyn is so knowledgeable about what goes into a brand. She touched on so many areas of my business, but also who I am as a person and incorporated that into the big picture. She is truly a mastermind in her field and told my story so effortlessly through my brand.”
kristen huggett pittman | Forte Studios Photography
Bespoke Website Design
A completely custom website built on Squarespace strategically designed around your mission, brand identity, and community, so the right people can always find you.
Every page is intentionally designed for accessibility and user experience by anticipating visitors needs — whether they're customers, funders, or partners — and naturally guide them toward taking the next step with you. Built for SEO from the ground up, and handed off so your team can manage and maintain it independently, without needing to rely on outside help every time something needs to change.
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Website Strategy Workshop
A guided workshop to gain clarity and define what we really want and need from your website.Extensive strategy and research, including competitor analysis
5-page Squarespace site customized to your brand
Mobile Responsive Design
Basic Website SEO
Image Optimization
Custom Tutorials Walking You Through Updating Your Website
Client Liaison + Project Management
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You want your website to clearly communicate your mission and naturally guide visitors toward taking meaningful action.
Your current website no longer reflects the depth and quality of the work your organization is doing in the world.
You're looking for a polished online presence that builds immediate trust and makes funders, partners, and community members feel confident engaging with you.
You've already invested in a brand strategy, know the communities you serve, and have a professional visual identity ready to bring to life online.
You're looking for a professional website your team can easily manage and maintain independently — without relying on outside help every time something needs to change.
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Approximately 8-10 weeks
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Investment starting at $9,750
Shopify E-Commerce Design
Purpose-driven product businesses and social enterprises face a unique challenge in the e-commerce space — your customers aren't just buying a product, they're buying into your values, your story, and the impact behind what you sell. Your online store needs to communicate all of that before they ever reach the checkout.
I'll work closely alongside you to design a custom Shopify store that doesn't just look beautiful — it builds trust, communicates your mission, and converts the right customers into loyal advocates for what you're building.
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A completely custom Shopify store strategically designed around your brand identity, mission, and the values-driven customers you most want to reach
A seamless, intuitive shopping experience optimized for mobile users and designed to reduce friction at every step of the purchase journey
Custom brand illustrations, icons, and banners that bring your story to life and set you apart from every other product in your space
Product page design that goes beyond specifications — communicating the impact, craftsmanship, and values behind what you sell
Built-in SEO foundations so the right people can find you organically
App and plugin integration to support your specific business needs.
A streamlined back end your team can manage independently.
Project management and client liaison, including a private client portal where all communication and documents are organized throughout our project
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You're a social enterprise, B Corp, or values-driven product business ready to build an online store that communicates your impact as clearly as it sells your product.
Your current website or store feels disconnected from your brand — it doesn't tell your story or reflect the quality of what you're offering.
You want your customers to understand the mission behind your product before they purchase — and feel genuinely good about buying from you.
You're ready to build a year-round revenue stream that works for your organization even in your off-season or quieter periods.
You want a store your team can manage and update independently, without relying on outside help every time something changes.
You're launching a new product line, program, or initiative and need a digital home that's built to convert and built to scale.
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Approximately 8-12 weeks
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Investment starting at $10,750
Graphic Design Services
Marketing Collateral | Digital + Print Design | Packaging
We'll create on-brand materials intentionally designed for how they'll be used — whether that's pitch decks and grant proposals, annual impact reports that communicate the depth of your work, or print materials that leave a lasting impression long after the meeting is over.
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Print materials that feel beautifully tactile and professional in the hands of your clients, partners, and community members
Digital assets optimized for social media, email, and web use
Impact reports and publications designed to communicate your mission with clarity and credibility
Packaging design that elevates your product and creates genuine excitement around what you're selling
Files professionally delivered in all the formats you need for print and digital use
Project management and client liaison, including a private client portal where all communication and documents are organized throughout our project
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You have an upcoming funding application and need a proposal that communicates your mission with the professionalism and credibility it deserves.
Your annual impact report needs to do more than report numbers — you want it to tell a story that moves people.
You're launching a new program, campaign, or initiative and need a suite of materials that feel cohesive and on-brand.
Your organization is growing and your collateral hasn't kept up — it no longer reflects the quality of the work you're doing.
You need a reliable design partner to handle overflow work so your team can stay focused on the mission.
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Timeline depends on project scope and deliverables. A tight turn around may be possible for an additional fee.Reach out for more details.
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Pricing depends on project scope and deliverables. Reach out for more details.
Does Your Team Need Design Support?
Purpose-driven organizations often carry the biggest ambitions with the leanest teams and I know how fast timelines fill up and how often teams need extra capacity, that’s why I’m more than happy to jump in and lend a helping hand.
Integrating seamlessly into your workflow, providing additional design support exactly when you need it — whether that's overflow campaign work, event materials, annual report design, or anything else that keeps getting put on the back burner. You'll get reliable, on-brand creative without the overhead of a full-time hire or the risk of a long-term commitment.
Get in touch and we can chat about how I can help.
After working together, you'll be able to…
Turn Values into Conversions
Your customers aren't just looking for a product, they're looking for a brand they feel good about supporting. We'll design a store that leads with your story and your impact so the right customers don't just buy once, they come back and bring people with them.
Revenue That Supports a Mission
A well-designed website supports the work you do. We'll build a seamless, strategically designed digital experience that generates consistent revenue so your organization can keep focusing on what it does best.
Stand Out in a Crowded Market
Values-driven product businesses are growing — but most spaces still look and feel the same. We'll use design to differentiate your brand so that the people who share your values can immediately see why yours is the one worth choosing.
Give Your Team Back Their Time
With robust brand guidelines, design templates or custom website training, your team spends less time managing your brand and more time focused on the work that matters.
have a design project?Getting started couldn’t be any easier.
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You’ll start by filling out my project inquiry form, which asks a few simple questions about your business and the type of project you have in mind.
I’ll review your inquiry, do a happy dance, and get back to you within 3 business days.
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During our call we’ll discuss your current brand, pain points, and the big picture vision you have for your business. We’ll clarify project details, quickly introduce my process and answer any questions you have.
I personally hate awkward sales calls, so I promise there’s never any pressure or strings attached.
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After our meeting, you’ll receive a personalized proposal that outlines project deliverables based on your unique goals.
To move forward, you can simply sign the contract and deposit form that’s included alongside your proposal.
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Welcome to the club! You’ll receive access to your personalized client portal where we’ll communicate and keep things organized.
I’ll keep our project on track, letting you know what’s happening and when so that all you have to do is show up.
Sound good? Let’s get to it.
Kind Words From Past Clients
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“Shaylyn took the time to listen, was in-depth without feeling intimidating, and was talented at piecing all of the aspects together - meeting my vision in a very stress-free, communicative, and open-to-feedback way. The entire process has left me feeling incredibly confident about putting myself out there.”
Kristen Rankin | Dewhurst Flowers
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“Working with Kind Design was such a fun collaborative process. She is what her brand name is, kind and open to feedback, even when you're picky with colour palettes.”
Nicole | Studio NKC
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“Working with Kind Design Studios was an absolute pleasure from start to finish. She made the whole process easy on me, was attentive to my feedback, and her attention to detail is amazing. Would highly recommend to anyone looking for a brand refresh!”
Morgan | A Petal For Your Thoughts
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“We hired Shaylyn with Kind Design Studio for my company's website refresh and we couldn't be happier. Her whole process and platform are extremely streamlined and professional. She really considers everything, helps you organize your ideas, and pieces it together aesthetically and thoughtfully.“
Kelly Webber | Primrose Event Planning and Design
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“Shaylyn was a pleasure to work with. I highly recommend Kind Design Studio to anyone looking for top-notch design work.”
Daniel Wong | Bytedeck
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“It has been a pleasure collaborating with Shaylyn and witnessing her exceptional organization and creativity. She has a remarkable ability to brand a business with social media in mind, combining both strategic insight and artistic flair throughout the process. I feel confident and proud to showcase my business on social media.”
Monika Adams | Monika Social
We’re going to do so much more than just make things look good.
Before designing anything, we’re going to take time to really understand the people you serve, their motivations and the values you share so you can…
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Not to toot my own horn, but I’m proud to have perfected a human-focused design process, which lays the groundwork for a brand that attracts people who naturally share the same values.
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Purpose-driven organizations do extraordinary work that often goes unseen because their brand doesn't yet communicate the depth of it. Investing in your brand and using it consistently across every touchpoint gives your organization the credibility it needs — so funders feel confident investing, partners feel confident collaborating, and your community feels confident showing up.
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With designer-approved brand guidelines in place, your team stops wasting hours debating whether a font works or a colour feels right — and starts spending that time where it matters most. On the work.
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A professional brand signals that your organization takes itself seriously. Moving beyond the DIY look immediately communicates credibility, elevates your perceived impact, and positions your organization as the legitimate, trustworthy leader it already is.
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There are organizations doing similar work, but none of them are doing it the way you are. We'll use design to strategically differentiate your work so that the people who need to find you can immediately see what makes you different, and why your work matters.
What Working Together Looks Like
My Type A personality means you don’t need any project management experience to work together. Chances are you’ll hear from me before you ever have to ask, so you’ll always know where things stand.
Phase One
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You’ll start by filling out my project inquiry form, sharing a few details about what you need.
I’ll reach out to schedule a call to discuss your current brand and business goals. This is also the perfect chance to make sure we’re the perfect fit before moving forward.
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To move ahead, you’ll receive a custom design proposal and contract. A 50% deposit secures your spot in my schedule.
I’ll send over the link to your private client portal, a lovely little welcome guide and a few more little surprises.
Phase Two
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We’ll kick things off with a questionnaire to clarify your brand’s values, audience and messaging.
Avoiding the algorithm and trending design, we’ll discover inspiration from your brand’s story to design something far more deliberate, authentic, and personal.
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This part is so exciting and is where everything comes together!
I’ll guide you through a full brand presentation that walks you through the concept, design rationale, and visuals for how everything works together.
This is your chance to give feedback, ask questions, and make sure it all feels like the perfect fit before we finalize the details.
Phase Three
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Once the designs are approved and your final payment is processed, I’ll package all your brand files and deliver them in an organized, easy-to-use format with your brand guidelines.
If there’s any print or additional assets needed, I’ll take care of those details too.
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Your brand is built to grow with you.
I’ll check in after launch to see how everything is going and answer any questions.
If you need anything in the future, I’m always here to help.
Long-term relationships are an important part of my business, and many of my clients continue working with me on an ongoing basis. I love being an ambassador for your brand.
ou're not just another client, and this isn't just another project. Your organization has a unique mission that deserves to be beautifully told — and I can't wait to help you share it with the world.
I'm Shaylyn — a one-of-a-kind designer who prioritizes human connection above all else.
What does that really look like? I design with your communities in mind so that your brand resonates with the people you serve, the funders who need to believe in you, and the partners who share your values. By asking the right questions and thinking beyond the obvious, we'll find inspiration in your unique mission and story to create an original brand that's authentically yours and impossible to replicate.
Whether you're building from scratch or ready to elevate what's already in place, I'm here to help your organization communicate the depth of what it's doing and then make sure the right people know it exists.
All kinds of questions and answers
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Thinking strategically to ensure the creative communicates the right things, a project’s aesthetic is determined by the brand’s goals.
My expertise is adaptable, and while I can’t show everything in my portfolio, I’ve worked across a variety of industries, such as:
Agriculture and Agritourism
Wine and Beverage
Hospitality
Business and Consulting
Creative Entrepreneurs
Construction
Public Service
Interior Design
Spas and Wellness
E-commerce & Consumer Goods
Non Profits
Weddings and Event Planning
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I sure do.
To get started, I require a deposit to hold your space in my calendar. You’ll have the option to pay for the remainder in two or three monthly instalments. For simple planning and no surprises, the remaining invoices will be billed on the 30th of every month.
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One!
I’ll take you through an extremely in-depth process, where many elements are combined for beautiful and strategic results.
In my experience, presenting multiple concepts means splitting my energy between multiple solutions, producing several watered-down versions of the desired result.
Instead, my process takes the heavy decision-making off your plate and will produce one super-focused solution that perfectly reflects your brief and goals.
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Yes, of course!
I have worked with clients all over North America, including Ontario, Vancouver and California.My workflow is completely virtual, allowing me to work with anyone, from anywhere. The internet brings us all together, and that’s a beautiful thing.
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Absolutely! Brand projects include guidelines that protect your investment by explaining how to use your new brand, including logo usage, fonts and colour codes.
If we’ve created a beautiful website, I record personalized video tutorials that show you how to make changes to your new site.
If you’d rather offload design tasks and free up time, I’m happy to take them off your plate. Ask me about my design retainer services.
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I can’t create yours or someone else’s concept.
My process is refined to ensure my concepts are strategic, unique and deliver on what I promise.
In my experience, the most success comes from clients who are excited to be a part of the process and see the value and transformation designers bring to their businesses.
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This is super common!
In my experience, the most original and creative results come from clients who don’t have preconceived ideas and fully trust the process.
During the briefing stage, I’ll guide you through thoughtful questions, listen carefully, and make sure we’re always on the same page.
Together, with your audience, goals and perspective in mind, we’ll turn your insights into a distinctive brand that feels authentically like you.
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This is a normal concern to have, especially if it’s your first time working with a creative.
My design process is highly collaborative, meaning we’ll have multiple check-ins to ensure we’re always on the same page during the briefing, strategy and creative direction phases.
This guarantees we’re continuously in alignment when it comes to your brand, with no surprises.
In addition, your project will include an allotted amount of time for complementary revisions so we can make sure everything is perfect.
“I feel like I have something to build from.”
"I was worried I wouldn't be able to articulate what I wanted my brand to feel like — but Shaylyn asked exactly the right questions that helped me better understand what I was looking for, and paraphrased back what she heard to make sure we were aligned.
Her process is the perfect balance of streamlined and personal; I could go back and re-watch her recorded explanations as much as I needed to, which worked really well for me as someone who needs time to process.
Now that the project is complete, I feel like I have something to build from. A woman recently looked at my business cards and said, 'Wow, I love your branding' — and how great is that?!"
Gina sandulo | cultivate business solutions
My current favourite projects
studio nkc
Brand Identity for a Vancouver Interior Designer
CULTIVATE BUSINESS SOLUTIONS
Brand Strategy for a Purpose-Driven Business Consultant
Forte studios
Brand Identity for a Edmonton Brand Photographer
Let’s design something so meaningful that you can’t wait to share it with the world.
For design to earn its keep, it has to do so much more than just look good — it needs to be distinctive yet meaningful, so we can connect the dots between your organization's mission and the communities you most want to reach.
After working together, my clients immediately feel more confident, attract new opportunities, and build deeper relationships with the people they serve.
If you're ready to experience what exceptional design can do for your organization, complete my project inquiry form and we'll start the conversation. I can't wait to meet you!