One-of-a-kind, high-end design that prioritizes human connection above everything else.
Having a reliable design partner means your business is always dressed to impress.
Whether you're starting a business from scratch or leading a growing team, if you don't have a design partner to lean on, it’s going to be a doozy competing against other businesses that already have it figured out.
The good news is that I’m here to help you put your best foot forward, so you can connect with your audience and secure those big wins—without the frustration, expensive headaches and wasted resources.
Every business needs something a little different, so that’s exactly how I approach things. After our discovery call, I’ll create a custom project proposal based on your unique goals.
Branding is the secret to connecting the dots between your business and your audience.
Signature Brand Strategy + Bespoke Design
A high-end, fully considered branding experience for those ready to invest in their business foundation. We begin with an in-depth briefing process to explore the unique details that make your brand unmistakably yours. This introspection allows us to avoid trends and go beyond the obvious to create a brand that feels authentic, distinctive, and impossible to replicate.
Each design choice is guided by strategy, resulting in thoughtful, high-quality design for a brand experience that feels distinctive and considered.
After working together, your brand will bring deeper meaning to your business, represent you authentically, differentiate you from competitors, and resonate with the people you want to serve.
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Brand Workshop
A collaborative process that defines the strategic and visual direction of your brand.Extensive Research + Brand Strategy Development
Analyzing your industry, target audience, competitors and goals to define a clear brand positioning.Concept Development + Refinement
Through an iterative process, we’ll refine a single, impactful brand concept that captures your brand’s ethos.Distinctive Logo Design
A unique and memorable logo suite that embodies your brand concept. Includes a type mark and icon.Typography
A curated font story that complements your brand concept and enhances communication.Colour Palette
A carefully chosen colour palette to reflect your brand personality.Brand Guidelines (10-15 Pages)
This document protects your investment by outlining the correct usage of core elements, including logo, fonts and colour codes.Brand Presentation + Rational Document
Custom Client Portal
Client Liaison + Project Management
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You’re ready to clarify your brand’s vision, purpose, and audience.
You want a distinct visual identity that’s unique to your business.
You plan to grow your business and need a brand that scales with you.
You’re launching multiple offers, products, or services and need a cohesive design system.
You want every design decision to be guided by strategy, research, and insight, creating a unique brand that cannot be replicated.
You’re prepared to invest in a professional process that positions you ahead of competitors.
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Approximately 8-10 weeks
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Investment starting at $10,745
A custom proposal will be created after a discovery call.
Studio Collection Brand Identity
(Semi-Custom)
The perfect option for those starting and want a professional brand, but don’t require an in-depth strategy just yet. This semi-custom design service offers a polished, elevated brand identity using studio-curated mood boards as a starting point. You’ll have the option to choose from several pre-defined concepts to define a visual direction for your logo, while still allowing plenty of customization to create something bespoke. Unlike templates or pre-made brand kits, this is a condensed version of my signature design process, making it a quicker, more affordable option if you’re starting and want professional branding without sacrificing quality.
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Brand Questionnaire
A introspective self-guided questionnaire to help you define your brand purpose.Designer Curated Mood Board
Choose from 3 pre-designed aesthetic mood boards that reflect your brands ethos.Logo Design
An original logo based off your chosen aesthetic. Includes a type mark and icon.Typography
Font pairing suggestions to compliment your logo.Colour Palette
A selection of brand colours based on your chosen aesthetic.Brand Snapshot (3-4 Pages)
Mini brand guidelines that explain how to use your brand elements, including logo, fonts and colour codes.Brand Presentation + Mini Rational Document
Client Liaison + Project Management
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You’re just getting started and need a professional brand without a full strategy.
You want a curated, designer-approved starting point to accelerate your visual identity.
You’re ready to invest in a brand that feels intentional but more budget-friendly.
You want a polished logo that feels cohesive and professional.
You need a brand identity quickly, without the extended timeline of robust strategy work.
You want to test your brand in the market before committing to a full strategy.
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Approximately 4-6 weeks
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Investment starting at $5,750
“Shaylyn is so knowledgeable about what goes into a brand. She touched on so many areas of my business, but also who I am as a person and incorporated that into the big picture. She is truly a mastermind in her field and told my story so effortlessly through my brand.”
kristen huggett pittman | Forte Studios Photography
Web Design Services
Bespoke Website Design
A completely custom website built on the most powerful and user-friendly platform, Squarespace, so you can maintain your website and manage your own updates. Strategically designed around your brand identity and optimized for SEO so the right people can find you—each page is intentionally designed for user experience, anticipates visitor needs, and naturally guides them toward working with you.
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Website Strategy Workshop
A guided workshop to gain clarity and define what we really want and need from your website.Extensive strategy and research, including competitor analysis
5-page Squarespace site customized to your brand
Mobile Responsive Design
Basic Website SEO
Image Optimization
Custom Tutorials Walking You Through Updating Your Website
Client Liaison + Project Management
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• You’d love your website to walk visitors through your sales process and address any questions they have
• Your current website no longer reflects the high level of work you deliver
• You’re looking for a polished online presence that makes people feel confident purchasing from you
• You’ve already invested in a brand strategy, know your audience and have a professional visual identity
• You’re looking for a professional website you can easily manage on your own
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Approximately 8-10 weeks
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Investment starting at $9,750
Graphic Design Services
Marketing Collateral | Digital + Print Design | Packaging
We'll create on-brand materials intentionally designed for how they'll be used—whether that's business cards that immediately earn compliments, polished pitch decks and proposals that convert, or engaging annual reports people can’t help but pick up.
What you'll get:
Print materials that feel beautifully tactile and professional in your clients' hands
Digital assets optimized for social media, email, and web use
Packaging design that elevates your product and creates excitement
Files professionally delivered in all the formats you need for printing and digital use
Project management and client liaison, including a private client portal where our communication and documents will be organized throughout our project.
Does Your Creative Team Need Design Support?
I know how fast timelines fill up and how often teams need extra capacity, that’s why I’m more than happy to jump in and lend a helping hand. Integrating seamlessly into your team and workflow, I’ll provide additional design support (overflow work, campaign collateral, proposal materials) when your capacity is stretched thin. Plus, you’ll get the on-brand creative you need, without the long-term commitment and cost of hiring a full-time team member. Get in touch, and we can chat about how I can help.
Where Do We Begin?
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You’ll start by filling out my project inquiry form, which asks a few simple questions about your business and the type of project you have in mind.
I’ll review your inquiry, do a happy dance, and get back to you within 3 business days.
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During our call we’ll discuss your current brand, pain points, and the big picture vision you have for your business. We’ll clarify project details, quickly introduce my process and answer any questions you have.
I personally hate awkward sales calls, so I promise there’s never any pressure or strings attached.
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After our meeting, you’ll receive a personalized proposal that outlines project deliverables based on your unique goals.
To move forward, you can simply sign the contract and deposit form that’s included alongside your proposal.
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Welcome to the club! You’ll receive access to your personalized client portal where we’ll communicate and keep things organized.
I’ll keep our project on track, letting you know what’s happening and when so that all you have to do is show up.
Sound good? Let’s get to it.
Kind Words From Past Clients
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“Shaylyn took the time to listen, was in-depth without feeling intimidating, and was talented at piecing all of the aspects together - meeting my vision in a very stress-free, communicative, and open-to-feedback way. The entire process has left me feeling incredibly confident about putting myself out there.”
Kristen Rankin | Dewhurst Flowers
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“Working with Kind Design was such a fun collaborative process. She is what her brand name is, kind and open to feedback, even when you're picky with colour palettes.”
Nicole | Studio NKC
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“Working with Kind Design Studios was an absolute pleasure from start to finish. She made the whole process easy on me, was attentive to my feedback, and her attention to detail is amazing. Would highly recommend to anyone looking for a brand refresh!”
Morgan | A Petal For Your Thoughts
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“We hired Shaylyn with Kind Design Studio for my company's website refresh and we couldn't be happier. Her whole process and platform are extremely streamlined and professional. She really considers everything, helps you organize your ideas, and pieces it together aesthetically and thoughtfully.“
Kelly Webber | Primrose Event Planning and Design
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“Shaylyn was a pleasure to work with. I highly recommend Kind Design Studio to anyone looking for top-notch design work.”
Daniel Wong | Bytedeck
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“It has been a pleasure collaborating with Shaylyn and witnessing her exceptional organization and creativity. She has a remarkable ability to brand a business with social media in mind, combining both strategic insight and artistic flair throughout the process. I feel confident and proud to showcase my business on social media.”
Monika Adams | Monika Social
We’re going to do so much more than just make things look good.
Before designing anything, we’re going to take time to really understand the people you serve, their motivations and the values you share so you can…
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Not to toot my own horn, but I’m proud to have perfected a human-focused design process, which lays the groundwork for a brand that attracts people who naturally share the same values.
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Investing in your brand and using it consistently across every brand touchpoint increases your credibility so people feel confident investing in what you offer.
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Follow your designer-approved brand guidelines, instead of wasting hours and team resources debating whether a font works with your brand.
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Avoiding the DIY look immediately communicates a trustworthy image. A professional brand communicates that you take yourself seriously and offer a high-quality product or service.
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We’ll use design to strategically zig while others zag so people can immediately see the difference between you and others in your industry.
What Working Together Looks Like
My Type A personality means you don’t need any project management experience to work together. Chances are you’ll hear from me before you ever have to ask, so you’ll always know where things stand.
Phase One
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You’ll start by filling out my project inquiry form, sharing a few details about what you need.
I’ll reach out to schedule a call to discuss your current brand and business goals. This is also the perfect chance to make sure we’re the perfect fit before moving forward.
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To move ahead, you’ll receive a custom design proposal and contract. A 50% deposit secures your spot in my schedule.
I’ll send over the link to your private client portal, a lovely little welcome guide and a few more little surprises.
Phase Two
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We’ll kick things off with a questionnaire to clarify your brand’s values, audience and messaging.
Avoiding the algorithm and trending design, we’ll discover inspiration from your brand’s story to design something far more deliberate, authentic, and personal.
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This part is so exciting and is where everything comes together!
I’ll guide you through a full brand presentation that walks you through the concept, design rationale, and visuals for how everything works together.
This is your chance to give feedback, ask questions, and make sure it all feels like the perfect fit before we finalize the details.
Phase Three
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Once the designs are approved and your final payment is processed, I’ll package all your brand files and deliver them in an organized, easy-to-use format with your brand guidelines.
If there’s any print or additional assets needed, I’ll take care of those details too.
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Your brand is built to grow with you.
I’ll check in after launch to see how everything is going and answer any questions.
If you need anything in the future, I’m always here to help.
Long-term relationships are an important part of my business, and many of my clients continue working with me on an ongoing basis. I love being an ambassador for your brand.
You're not just another client, and this isn’t just another project.
Your business has a unique story that deserves to be beautifully told, and I can’t wait to help you share it.
I’m Shaylyn— a one-of-a-kind designer who prioritizes human connection above all else.
What does that really look like? I design with your audience in mind so that your brand resonates with the people you serve. By asking the right questions and thinking beyond the obvious, we’ll find inspiration in your unique brand story to create an original brand that’s authentically you and cannot be replicated.
Whether you’re starting from scratch or ready to elevate what’s already in place, I’m here to help you find what makes you special and then make sure the world knows.
All kinds of questions and answers
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Thinking strategically to ensure the creative communicates the right things, a project’s aesthetic is determined by the brand’s goals.
My expertise is adaptable, and while I can’t show everything in my portfolio, I’ve worked across a variety of industries, such as:
Agriculture and Agritourism
Wine and Beverage
Hospitality
Business and Consulting
Creative Entrepreneurs
Construction
Public Service
Interior Design
Spas and Wellness
E-commerce & Consumer Goods
Non Profits
Weddings and Event Planning
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I sure do.
To get started, I require a deposit to hold your space in my calendar. You’ll have the option to pay for the remainder in two or three monthly instalments. For simple planning and no surprises, the remaining invoices will be billed on the 30th of every month.
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Your brand defines who you are, your values, and how you’re perceived.
Brand design communicates this visually and helps you connect with your audience.
Marketing is how (and where) you show up to tell people about your brand.
If you know you’re great at what you do but struggle to explain why people should choose you over your competition, you probably have a brand problem.
During my brand strategy process, we uncover the stories, values, and experiences that set you apart, defining your unique place in the market.
These insights guide what to say and who to speak to, making all your future marketing more effective.
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One!
I’ll take you through an extremely in-depth process, where many elements are combined for beautiful and strategic results.
In my experience, presenting multiple concepts means splitting my energy between multiple solutions, producing several watered-down versions of the desired result.
Instead, my process takes the heavy decision-making off your plate and will produce one super-focused solution that perfectly reflects your brief and goals.
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Yes, of course!
I have worked with clients all over North America, including Ontario, Vancouver and California.My workflow is completely virtual, allowing me to work with anyone, from anywhere. The internet brings us all together, and that’s a beautiful thing.
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Absolutely! Brand projects include guidelines that protect your investment by explaining how to use your new brand, including logo usage, fonts and colour codes.
If we’ve created a beautiful website, I record personalized video tutorials that show you how to make changes to your new site.
If you’d rather offload design tasks and free up time, I’m happy to take them off your plate. Ask me about my design retainer services.
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I can’t create yours or someone else’s concept.
My process is refined to ensure my concepts are strategic, unique and deliver on what I promise.
In my experience, the most success comes from clients who are excited to be a part of the process and see the value and transformation designers bring to their businesses.
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This is super common!
In my experience, the most original and creative results come from clients who don’t have preconceived ideas and fully trust the process.
During the briefing stage, I’ll guide you through thoughtful questions, listen carefully, and make sure we’re always on the same page.
Together, with your audience, goals and perspective in mind, we’ll turn your insights into a distinctive brand that feels authentically like you.
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This is a normal concern to have, especially if it’s your first time working with a creative.
My design process is highly collaborative, meaning we’ll have multiple check-ins to ensure we’re always on the same page during the briefing, strategy and creative direction phases.
This guarantees we’re continuously in alignment when it comes to your brand, with no surprises.
In addition, your project will include an allotted amount of time for complementary revisions so we can make sure everything is perfect.
“I feel like I have something to build from.”
"I was worried I wouldn't be able to articulate what I wanted my brand to feel like — but Shaylyn asked exactly the right questions that helped me better understand what I was looking for, and paraphrased back what she heard to make sure we were aligned.
Her process is the perfect balance of streamlined and personal; I could go back and re-watch her recorded explanations as much as I needed to, which worked really well for me as someone who needs time to process.
Now that the project is complete, I feel like I have something to build from. A woman recently looked at my business cards and said, 'Wow, I love your branding' — and how great is that?!"
Gina sandulo | cultivate business solutions
Let’s design something so meaningful that you can’t wait to share it with the world.
For design to earn its keep, it has to do so much more than look good — it needs to be distinctive yet meaningful so we can connect the dots between your business and your audience.
After working together, my clients immediately feel more confident, attract new opportunities, and build deeper relationships with their audience.
If you’re ready to experience what exceptional design can do for your business, simply complete my project inquiry form, and we’ll start the conversation. I can’t wait to meet you!