One-of-a-kind, high-end branding and website design that prioritizes human connection above all.
You’re not just another client and this isn’t just another project. Your business has a story that deserves to be beautifully told .
Brand Strategy & Design Services
Brand Strategy
The foundation that changes everything
Together, we'll uncover what makes you uniquely qualified to serve your people and position you in a way that makes potential clients think "this is exactly what I was looking for."
What we'll explore:
Your background, expertise, and the unique perspective you bring to your industry
Your industry—not for inspiration, but for opportunity
How to articulate why someone should choose you over everyone else
The values and approach that will attract your ideal clients naturally
How you'll feel after
You'll finally have clarity on what makes you different and the confidence to talk about your business with genuine excitement. No more wondering if you're explaining yourself clearly—you'll know exactly what you're about and why it matters.
Brand Design
A visual identity that’s one of a kind, just like you.
With a defined strategy, we'll create a visual identity for your brand. This means each piece that's designed, from icons to colour, will be expertly curated to be meaningful and support your long term goals.
What we'll create:
A visual identity that reflects your brands unique personality and values
Intentional colour story, typography, and imagery choices
Branding that goes beyond the obvious, and tells a story
A cohesive look that positions you professionally in your industry
How you'll feel after
You'll feel confident sharing your brand knowing it tells a story that’s going to connect with the right people. Marketing becomes natural because your visual identity authentically reflects the expertise and approach you bring to your work, gaining client trust and loyalty that makes businesses grow with integrity.
Every business needs something a little different and that’s exactly how I approach things. After our discovery call, a custom project proposal will be created.
Website Design Services
Website Design
a digital space that shares what you’ve build & where you’re going
Strategically designed around your brand identity and optimized for SEO so the right people can find you. Each page will be intentional designed for user experience, anticipate visitor needs and naturally guide them toward working with you.
What you'll get:
A branded website that scales and grows with your business
Strategic design that supports your audience, leading to better conversion
Everything you need to confidently manage your site yourself
A digital presence that positions you as the expert you are
How you'll feel after
You'll have a website that truly represents the quality of your work and the value you bring to your clients, while beautifully showcasing your expertise. Marketing becomes effortless as your site builds trust and seamlessly guides visitors toward making a purchase, or inquire about working together.
Every business needs something a little different and that’s exactly how I approach things. After our discovery call, a custom project proposal will be created.
Graphic Design Services
Packaging, Digital & Print Design
marketing materials designed to capture attention
We'll create materials that perfectly follow your brand guidelines while being designed specifically for how they'll be used—whether that's business cards that earn compliments, beautiful proposals that convert inquiries into sales, or one of a kind packaging with irresistible shelf appeal.
What you'll get:
Print materials that feel beautifully tactile and professional in your clients' hands
Digital assets optimized for social media, email, and web use
Packaging design that elevates your product and creates excitement
Files professionally delivered in all the formats you need for printing and digital use
How you'll feel after
Marketing your business suddenly becomes exciting. When you hand out a business card or someone receives a beautifully designed package, it becomes a moment of connection that reinforces why you're the right choice. Your materials will work together seamlessly, creating a consistent professional presence that builds trust and attracts the dream audience you can’t wait to work with.
Every business needs something a little different and that’s exactly how I approach things. After our discovery call, a custom project proposal will be created.
kind words from past clients
Shaylyn is one of a kind - her big heart shows through her work process & truly shows the love she puts into every project. “Kind” is one of many words to describe the experience. The attention to detail goes above & beyond & will not leave anyone disappointed.
Morgan nestorovich
kind words from past clients
I highly recommend Kind Design to anyone looking for a personal connection to a designer who listens & looking to have a calm and supportive experience while having their vision met.
Kristen Rankin | Dewhurst Flowers
What intentional branding can do for your business
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You'll stop spending hours in Canva every week and batch content more efficiently using your established brand templates and guidelines.
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During the strategy process we'll uncover the unique space you can own in your industry, revealing exciting insights and opportunities.
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Because when you feel confident, you show up.
That means marketing, content creation and sales become so much easier when you know your content reflects the same premium quality as your work.
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Together we’ll find the sweet spot where your expertise meets what your ideal clients actually need, making it easier to show up and feel genuinely excited sharing what you do—because you'll be connecting with people who appreciate quality work and are willing to invest properly.
Getting Started
Three easy steps to your one of a kind brand
step one
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Get started by scheduling a discovery call. You’ll fill out a quick form to share some details about your business and how I can help.
This is a chance to make sure we’re the perfect fit before moving forward. I promise there’s no strings attached, and no awkward sales pitches.
step two
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Every business needs something a little different, and that’s exactly how I approach things. During our discovery call, we’ll figure out what makes the most sense for you.
From there, I’ll craft a bespoke project proposal that outlines the best way we can work together to reach your goals.
To move forward, I’ll simply require a signed contract and deposit.
Once received, you’ll get access to your client portal, a beautiful client welcome guide, and a link to book in your brand strategy session.
step three
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During the workshop, we'll explore your background, your why, and what you bring to the table that no one else can. These key insights will guide our brand strategy.
I'll guide you through the design phase with opportunities at each step to share feedback and request revisions, so we're always on the same page.
After your concept is approved, I deliver everything beautifully organized and ready to use—and this isn't goodbye, I'm always here for ongoing support and future projects.
kind words from past clients
Working with Kind Design was such a fun collaborative process. She is what her brand name is, kind and open to feedback, even when you're picky with colour palettes.
Coming from a designer, costs and budgeting are worrisome, as I know they can creep up quickly, especially when visions don't align and a lot of changes happen. Shaylyn was upfront about the cost and breakdown and super clear on what the deliverables would be. She also immediately understood the vision, and I fully trusted her!
I like that Shaylyn has designed a wide array of brands and products. She has a great range, creating unique branding, and helping to stand out in a saturated market.
I loved working with her and cannot wait to build my brand further with her incredible and creative design skills! I feel professional and ready to take on the world.
Nicole caputo | studio nkc
frequently asked questions
All kinds of questions and answers
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Every business has their own unique needs, and that’s exactly how I approach my projects.
After a discovery call, you’ll receive a bespoke proposal that outlines how we can work together to reach your unique business goals.
For reference, my branding services start at $3,750 and my website services start at $2,800, exclusive of tax.
Digital and print collateral projects are quoted on a per project basis.
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To get started I will require a deposit to hold your space in my calendar.
Moving forward, you’ll have the option to pay for the remainder in one, two or three monthly instalments. Project invoices will be sent on the 30th of every month.
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I’m so excited to work with you!
When we have our discovery call I’ll be able to provide you with an accurate start date.
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In my experience, the most successful projects have also invested in professional copywriting and photography. I would strongly recommend it.
If this just isn’t possible, I am able to curate a on-brand library of stock photos for a small fee.
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I focus on branding and web design but always love new opportunities.
Never hesitate to schedule a call or send me an email with your project details and the details on what you’re looking for.
If I personally can’t help, I have a network of creatives and service providers I am always happy to refer you to.
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Unfortunately, I cannot create yours, or someone else’s concept.
My creative process is refined and highly conceptual to ensure my concepts are strategic, unique and delivers on what I promise.
In my experience, the most success comes from clients who are excited to be a part of the process and see the value and transformation designers bring to their businesses.
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That’s fair! I have a robust FAQ page and there’s a good chance I’ve answered it over there.
If you still have questions, please send an email to hello@kinddesign.studio
GET IN TOUCH
Think we’re a creative match made in heaven?
Choosing to invest in your business is an exciting time and I’d love to see how I can support you. My discovery calls are the perfect way to make sure we’re the right fit, no pressure and never any strings attached.
During our call we’ll discuss your current brand, pain points, and the big picture vision you have for your business. We’ll clarify project details, quickly introduce my process and answer any questions you have.
I can’t wait to meet you!
