Designers are kinda like psychologists who weren't great at science and went to art school instead. I'm kidding. But believe it or not, psychology plays a massive role in design.

Designers understand the relationship between how people think and feel when engaging with specific elements like colour, layout, typography, and emotional triggers. Colour is a huge way that we communicate a look (romantic vs corporate) or a feeling (calming vs urgent) …. Read More on Kind Design Studio

As a brand designer, the most common problem I see is brands blending right in with their competition. Let’s chat about how you can audit your brand to find what makes you different from your competitors.

We've all been there. We start our businesses with so much spark and passion, but somewhere along the way, that excitement gets completely buried under the weight of showing up with a brand that just... doesn't feel aligned anymore.

• Maybe you threw together a logo during your launch phase, unsure if your business would ever become more than a side hustle (spoiler: it has, so cheers to you 🥂).

• Perhaps you've switched up your offers and want to reach a new demographic, but your brand simply doesn't reflect the personality your new audience really wants.

• Maybe you've grown so much that you now have employees (!!) but don't actually have a mission statement or brand values to rally around.

• Or honestly? You've just outgrown what worked back when you were figuring it all out.

When your brand doesn't align with who you are and where you're headed, it doesn't just affect your marketing, it starts to affect you. That constant disconnect is exhausting. Working three times harder just to get noticed while attracting bargain hunters instead of dream clients isn’t sustainable, and only leads to two things: burnout and resentment.

So, let's get honest about the signs that your current brand might be holding you back instead of lifting you up. Because recognizing where you are is the first step to getting where you want to be, while avoiding the messy middle.

Let's be real, looking for business tips and hearing someone say "know your audience" for the 17,548th time probably makes you want to roll your eyeballs so far back into your head, right?

You've seen this advice quite literally everywhere, but here's the thing: most resources either throw around vague buzzwords or suggest research methods that require a full on marketing degree.

Let’s be real here, who has time for focus groups when you're already juggling 10 things and barely keeping it together? Not me, I can tell you that.

If you're a heart-led business owner who wants to serve your people but feel lost on who those "people" even are, this one's for you.

(And here's the scoop: it's not about finding anyone who'll pay you. It's about finding people who share your values and make you excited to work with them everyday. This is especially important for value-led branding. When you attract dream clients who truly get what you're about, your brand reflects your values and becomes so much more relatable.)

Let’s be honest, your Pinterest brand inspo is probably super cute but is it going to be memorable? 

You can have the most amazing offer in the world, or a product you're absolutely confident will change lives, but if people can’t remember your business five minutes after they found it, we’ve got a problem (and no, the answer isn’t picking a new font).

If you’re ready to take a more intentional approach to your brand but don’t know where to start, here’s some strategic, yet easy to implement, ways to make your brand stick in someone’s mind.

If I had to guess, the thought of increasing your rates sounds amazing for about three seconds, before reality comes crashing down. You get those god awful stomach butterflies just thinking about how much more difficult it would be to convince future clients to work with you. You’re already priced as low as possible and still face so much resistance.

The good news (?) is that you’re not alone, and for most business owners, pricing is the bane of their existence. They’d rather go for a root canal without numbing, then try to convince clients the transformation and value they provide.

Chances are if you own a business you know that getting a real website, that’s all yours, is a huge milestone. It’s a moment in every entrepreneur’s life that makes it suddenly feel real. Like you have your life in order and your business is finally coming together.

Now, not to be a party pooper, but If you’re thinking about paying the big bucks for a website but haven’t invested in your branding, I’m going to ask that we take a moment to pause and hear me out for a minute. I want to go through this together, saving you money and a potential headache down the line.

Oh, and just so you have complete confidence in what I am about to tell you, check out this case study where I increased a client’s inquiries by 94% with a website refresh after they rebranded. Read More →

If you’re growing, designing, or selling flowers, you already know how special they are. Flowers have an incredible way of making people feel something, whether it’s joy, nostalgia, sympathy, or connection. However, if your business isn’t getting the attention it deserves, or if the right people aren’t finding you, your brand might not be doing its job.

Branding isn’t just about a nice logo or a cohesive Instagram grid (though that helps). It’s about making your business easy to recognize, easy to remember, and impossible to ignore. So, if you’ve been relying on word-of-mouth or posting whatever feels right in the moment, let’s talk about a few ways to make your floral business stand out.

If you’re a business owner, you’ve put in hard work, late nights (and maybe a few tears) to build something you’re passionate about—whether you sell products online or offer a service focused on serving and helping others. I’ll bet you’ve invested lots of time, energy and money into making your businesses look good.

You’ve spent hours in Canva, or maybe bought templates that are the perfect vibe of your business. But here is the problem: new templates can’t fix bad branding. Yes, being unclear in your brand and messaging is why you open a new Canva file and feel unsure of what you should be saying or who you’re saying it to.

Beautiful aesthetics can only do so much heavy lifting in your business. Let me explain why strategic branding provides clarity in your messaging and will completely change how you show up (and connect with the right people - making you more money).

Let’s be honest—how many times have you scrolled through Pinterest or Instagram, saved a post for “inspo” thinking it would be perfect for your business?

We’re all guilty, myself included but here is the problem: popular content on Instagram gets shown to more people since the algorithm prioritizes content with high engagement, meaning many people end up seeing and being inspired by the same trends.

Let’s be honest: keeping up with design trends can feel overwhelming—one minute you love beige, and the next you’re pinning all the maximalism inspo. But don’t worry; I’ve sifted through the noise to bring you the design trends worth your time this year. Spoiler: they’re exciting, slightly nostalgic, and perfect for giving your brand a little edge without losing its it’s foundation.

Now, a little note on trends. I’m a firm believer that design trends should never dictate your core branding. Trends come and go—this is the fourth blog post I’ve written on design trends, and they change drastically every year. Your brand design choices should be guided by your audience, strategy, and research—not by what’s currently popular.

That being said - there’s a time and place for fun trends (only if they suit your brand and messaging). They’re a great way of showing your audience that you notice industry trends. Social media posts, seasonal campaigns, and limited edition releases are safe ways to play with design trends without straying far from your core branding.

Here’s what’s happening in branding for 2025 (and how you can use it to make people fall in love with your business).

Let me set the scene: a dingy classroom that reeked of B.O, learning about firewalls and computer security. That was my first day of post secondary.

Long before I knew anything about branding, my dream was to work at a ~trendy~ tech startup. I enrolled into a web development program at my local post secondary and showed up on the first day, bright eyed and bushy tailed.

We all know that marketing is vital for any thriving entrepreneur or small business. Yet, it often the first thing to get neglected when we’re busy (I’m guilty of this too). When you take a step back, do you feel proud to market yourself or do you die inside every time someone pulls up your website? If that’s the case it might be time for a change.

Unsure if it’s time for you to make the investment? Let’s walk through some signs it’s time to find a creative partner for your business.

If you will let me get nostalgic for a moment… reflecting back to when I was just a baby designer starting school. I was so excited to jump right into drawing and designing. I had my new markers and pencils ready - let's go. Imagine my surprise when there was 0 drawing, and I had to write papers on theory and do exams on letter forms. Uhh.. I thought designers just have fun and make things look good? Nope, that's not the case. Here are the ways that graphic designers use psychology daily in our everyday work.