The Kind Blog

I believe that knowledge is power, and not to toot my own horn, but I’m pretty knowledgeable at what I do. The Kind Blog is where I share design knowledge, business tips, general updates and a few other fun things I have up my sleeve.

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the role of psychology in graphic design

If you will let me get nostalgic for a moment… reflecting back to when I was just a baby designer starting school. I was so excited to jump right into drawing and designing. I had my new markers and pencils ready - let's go. Imagine my surprise when there was 0 drawing, and I had to write papers on theory and do exams on letter forms. Uhh.. I thought designers just have fun and make things look good? Nope, that's not the case. Here are the ways that graphic designers use psychology daily in our everyday work.

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essential items for an impactful business launch

Launching a new business is an exciting (and scary) endeavour that requires a lil' bit of strategic planning and a lot of attention to detail. In today's *aesthetic* driven world, having unique, well-designed materials is essential for developing an impactful brand presence that leaves a long-lasting impression on your audience. To have a successful launch, here are our top five design items that we believe every business, small and large, should incorporate into its marketing arsenal before the big launch day!

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