roots & shoots

Creating a fresh, approachable brand for a farm-to-table business that connects health-conscious city dwellers with locally grown, seasonal produce.

The Roots & Shoots brand design is fresh, approachable, and down-to-earth just like the food it represents. Hand-drawn produce illustrations highlight the focus on real, locally grown food, while deep greens and pops of organic colours are inspired by the garden and reinforce its farm-to-table values. The bold, friendly lettering makes everything feel clear, welcoming, and easy to connect with.

This design isn’t just about selling produce, it’s about building a connection with people who care about where their food comes from. It feels like something you’d find at a local farmers’ market: simple, fresh, and full of personality.

Project Type: brand Design | Logo Design

Vibe: Colourful, playful, organic

Industry: food & beverage, farming, food delivery

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