norwood kids

Project Type: Branding, Website

Vibe: fun, inviting, playful

Industry: Childcare, daycare

Norwood kids is a Montessori, childcare space with a playful ethos that believes in exploration and hands on learning. The goal was to make the brand stand out from competitors in the area, while being attractive to both children and parents. Competitors in the area had slightly dull and dated branding, so curating a purposeful, fun colourful palette makes Norwood stand out as the fun and inviting choice. The use of shapes in a brand pattern and wiggly animations further show the playfulness of the brand. The brand was applied to social media posts, website and marketing collateral to strengthen brand consistency and recognition across all client touch points.

brand goals

To create a stand out childcare brand that communicates the brands playful ethos

design notes

Using textured shapes, a bubbly font and a modern colourful palette makes the brand playful and fun, appealing to both children and parents in a way that doesn’t feel too childish.

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I’m Shaylyn. A one of a kind brand and web designer for heart-led, intentional businesses—designed to help you grow with integrity, confidence, and ease.

Through intentional brand strategy and the perfect combination of beautiful, yet meaningful design, I’ll make your ideal clients instantly feel like you’re a match made in heaven.

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