norwood kids

Project Type: Branding, Website

Vibe: fun, inviting, playful

Industry: Childcare, daycare

Norwood kids is a Montessori, childcare space with a playful ethos that believes in exploration and hands on learning. The goal was to make the brand stand out from competitors in the area, while being attractive to both children and parents. Competitors in the area had slightly dull and dated branding, so curating a purposeful, fun colourful palette makes Norwood stand out as the fun and inviting choice. The use of shapes in a brand pattern and wiggly animations further show the playfulness of the brand. The brand was applied to social media posts, website and marketing collateral to strengthen brand consistency and recognition across all client touch points.

Colorful text spelling 'NURWOOOD KIDS' arranged in a semi-circle on a light background.
Abstract illustration of a house with a triangle roof and an arched door, in pastel shades of green, yellow, orange, and teal.
A decorative card with the phrase "Home away from home" written in colorful, playful text above a stylized house with a flower on it.
A smartphone displaying an Instagram post with a photo of a child playing with colorful wooden toys, including animals and vehicles, on a white surface.
A young girl with curly hair sitting on a bed playing a small acoustic guitar.
A child's hands drawing on a large sheet of white paper with colorful markers. The table is scattered with various colored markers and foam toys.

brand goals

To create a stand out childcare brand that communicates the brands playful ethos

Sign on brick wall with the words "NORWOOD KIDS" in colorful letters arranged in a circle.
Invitation flyer for Norwood Kids Open House, April 12-16, on a blue circular platform with a dried flower arrangement and a white and green background.
An iPad on a wooden table displaying a website for Norwood Kids Care with photos of children playing and colorful text, next to a glass of water, several paper sheets, and pens.

design notes

Using textured shapes, a bubbly font and a modern colourful palette makes the brand playful and fun, appealing to both children and parents in a way that doesn’t feel too childish.

Colorful webpage layout for Norwood Kids Care, featuring images of children playing with toys, playful text, and icons related to childcare and early education.
A cluster of green grapes
A gold-colored ornament shaped like a Christmas tree with a star at the top and a small tree on the left side.
Silhouette of a person with a speech bubble, indicating communication or conversation.
A simple illustration of a rubber duck with a crown in a minimalistic style.
Branding workbook titled 'build your brand workbook' on a white table with stacked notebooks and a pencil nearby.

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I’m Shaylyn. A one of a kind brand and web designer for heart-led, intentional businesses—designed to help you grow with integrity, confidence, and ease.

Through intentional brand strategy and the perfect combination of beautiful, yet meaningful design, I’ll make your ideal clients instantly feel like you’re a match made in heaven.

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