A petal for your thoughts

A Petal For Your Thoughts is a special event and wedding florist in Edmonton, Alberta. With a wait list over a year long and a new studio space -Morgan was ready for a brand refresh that reflected where she was in her business.

The goal was to create a brand that really highlighted her expertise and creativity while standing out from local competitors.

We used a fluid, modern font for the logo which was inspired by the movement of stems and petals. A floral-inspired colour palette exude creativity and expertise. The versatile logo suite ensures brand consistency across all platforms, while custom flower icons add a touch of creativity.

This brand refresh gives Morgan everything she needs for her business to continue blooming for years to come.

Project Type: brand refresh, visual branding

Vibe: curated - dreamy - unique - genuine - creative

Industry: Florist, wedding

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Minimalist beige background with white lowercase text 'peta' and a small leaf illustration.
Logo for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta
Logo for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta
Logo for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta
Branding for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta

brand goals

An dreamy, curated, brand that resonates with future clients, showcases Morgan’s creativity and expertise while standing out from industry competitors.

Branding for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta
Illustrations for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta
Branding for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta
A woman in a white lace off-shoulder dress holding a bouquet of orange and peach flowers, with floral decorations in the background and the word 'please' overlayed vertically in white cursive text.

design notes

Using a curated, colourful palette with several shades of pink creates memorability against competitors. Hand drawn floral illustrations can be used as design assets on digital and print materials to further strengthen brand recognition.

A bouquet of white and pale pink roses with eucalyptus leaves in a brown floral-patterned paper wrapping, with a pink card that has the word "petal" on it.
A smartphone displaying an Instagram profile of a floral design business on a beige fabric surface.
A woman holding a bouquet of flowers with a mirror reflecting her hand. The bouquet includes pink roses, peach dahlias, eucalyptus leaves, and small berries, viewed through a circular cutout in a white background.
Business card on white ceramic plate with dried flowers and beige fabric nearby.
A woman smiling and arranging a bouquet of flowers in a bright room with large windows.

Working with Kind Design Studios was an absolute pleasure from start to finish. Shaylyn took my Pinterest board vision and turned it into a beautiful, cohesive brand that I am obsessed with. She made the whole process easy on me, was attentive with my feedback and her attention to detail is amazing. Would highly recommend to anyone looking for a brand refresh!

Morgan | A Petal For Your thoughts

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I’m Shaylyn. A one of a kind brand and web designer for heart-led, intentional businesses.

Through intentional brand strategy and the perfect combination of beautiful, yet meaningful design, I’ll make your ideal clients instantly feel like you’re a match made in heaven.

If you want to stay connected you can:

View my portfolio to view past work, and client testimonials.

Read my blog for free branding insights and tips

Check out my services for all the awesome ways we can work together on your brand or website (I promise to be the most fun expense you submit to your accountant)

Download my service & pricing guide to get a feel for what working together looks like..

Or you can always just send me an email, or schedule in a free (no awkward, no strings attached) discovery call to see how I can help you with your brand.

Choose your own adventure, and whichever you choose, I hope you have a beautiful day. ☀️