A petal for your thoughts
A Petal For Your Thoughts is a special event and wedding florist in Edmonton, Alberta. With a wait list over a year long and a new studio space -Morgan was ready for a brand refresh that reflected where she was in her business.
The goal was to create a brand that really highlighted her expertise and creativity while standing out from local competitors.
We used a fluid, modern font for the logo which was inspired by the movement of stems and petals. A floral-inspired colour palette exude creativity and expertise. The versatile logo suite ensures brand consistency across all platforms, while custom flower icons add a touch of creativity.
This brand refresh gives Morgan everything she needs for her business to continue blooming for years to come.
Project Type: brand refresh, visual branding
Vibe: curated - dreamy - unique - genuine - creative
Industry: Florist, wedding
brand goals
An dreamy, curated, brand that resonates with future clients, showcases Morgan’s creativity and expertise while standing out from industry competitors.
design notes
Using a curated, colourful palette with several shades of pink creates memorability against competitors. Hand drawn floral illustrations can be used as design assets on digital and print materials to further strengthen brand recognition.
Working with Kind Design Studios was an absolute pleasure from start to finish. Shaylyn took my Pinterest board vision and turned it into a beautiful, cohesive brand that I am obsessed with. She made the whole process easy on me, was attentive with my feedback and her attention to detail is amazing. Would highly recommend to anyone looking for a brand refresh!
Morgan | A Petal For Your thoughts
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I’m Shaylyn. A one of a kind brand and web designer for heart-led, intentional businesses.
Through intentional brand strategy and the perfect combination of beautiful, yet meaningful design, I’ll make your ideal clients instantly feel like you’re a match made in heaven.
If you want to stay connected you can:
View my portfolio to view past work, and client testimonials.
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Check out my services for all the awesome ways we can work together on your brand or website (I promise to be the most fun expense you submit to your accountant)
Download my service & pricing guide to get a feel for what working together looks like..
Or you can always just send me an email, or schedule in a free (no awkward, no strings attached) discovery call to see how I can help you with your brand.
Choose your own adventure, and whichever you choose, I hope you have a beautiful day. ☀️