my favorite neighbor

My Favorite Neighbor is a high-quality wine made by the Booker team in collaboration with the surrounding community of Paso Robles.

Grounded in a true story of community spirit and friendship, they were looking for an elevated, editorial website with a heavy focus on storytelling.

Using their new brand elements such as photography, illustrations and colour palette, I designed website mockups that captured the adventurous, easy-going spirit of the brand. Gorilion built out the custom designs on WordPress, integrating the Commerce7 platform for a beautiful, seamless e-commerce sales experience.

Project Type: Website refresh

Vibe: easygoing, sustainable, adventurous

Industry: winery

Outline drawing of a crate filled with grapes, marked with the letters 'MFN' on the side.
Main webpage showing a woman smiling at a vineyard with two other women, taglines about neighborhood history and wine-making, and a section with a woman holding grapes in a vineyard.
A woman in sunglasses holding a glass of white wine against a sunny sky background.

website goals

A branded website refresh that captured the community spirit and friendship through visual storytelling.

A green patterned glass vase and four empty wine glasses are placed on a white surface, casting colorful shadows.
A workspace with a laptop displaying a website about neighbors, a large potted plant with palm leaves, a smaller white vase, and two pens on paper, all on a white surface against a white brick wall.
Person holding a bottle of rosé wine next to a vineyard with green grapevines, wearing a plaid skirt and white top, with an informational webpage section about vineyards and community on the right.
A website featuring a wine shop and social gathering. The top part shows three wine bottles labeled 'Shop Cabernet' and 'Shop Chardonnay,' and a pair of legs with white shoes and brown socks labeled 'Shop Merch.' The bottom part depicts a group of people raising wine glasses outdoors, with a caption 'Pull up a chair and stay awhile.'

design notes

I intentionally layered illustrations, handwritten fonts, and photos to capture the feeling of a wanderlust travel journal—one you would fill with memories on a backpacking adventure. Round corners is a small detail that makes images modern and friendly

Man wearing a beige cowboy hat and a light blue striped shirt inspecting grapes in a winery or vineyard setting.

My favourite portfolio projects

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A workbook titled 'Build Your Brand Workbook' on a white desk next to a black and gold pen, with a stack of notebooks and folders in the background.
A woman kneeling on a wooden floor, smiling, surrounded by large paper flowers in pink, peach, and orange colors with green leaves in the background.

I’m Shaylyn. A one of a kind brand and web designer for heart-led, intentional businesses. My goal is to make it easier for you to grow with integrity, confidence, and ease.

Through intentional branding and the perfect combination of beautiful, yet meaningful design, I’ll make your ideal clients instantly feel like you’re a match made in heaven.

If you want to stay connected you can:

View my portfolio to view past work, and client testimonials.

Read my blog for free branding insights and tips

Check out my services for all the awesome ways we can work together on your brand or website (I promise to be the most fun expense you submit to your accountant)

Download my service & pricing guide to get a feel for what working together looks like..

Or you can always just send me an email, or schedule in a free (no awkward, no strings attached) discovery call to see how I can help you with your brand.

Choose your own adventure, and whichever you choose, I hope you have a beautiful day. ☀️