Forte Studios Brand Strategy & Design

Designing a unique brand identity for a photographer in Edmonton that brought cohesion to all her marketing materials, making it easier to attract high-quality leads and promote herself online.

Kristen had built a successful business and personal brand, and after years of doing everything herself she wanted to invest in her brand. She was looking to create a cohesive, professional image and had specific goals about the type of clients she wanted to work with, and knew that it would take more then Canva to attract them.

My mission was to create a meaningful, elevated brand that resonated with people looking for a warm, friendly, photographer—someone who can take the lead and leave them feeling confident, comfortable, and completely themselves in front of the camera. With a huge focus on client care, and a background in counselling, it was important that the visual identity was not only professional, but also felt warm and inviting.

The brand weaves in personal elements of Kristens story, such as motherhood, confidence, and community. The creative direction was inspired by light, and a mix of new (funky) and old (vintage), in a way that felt timeless and is completely unique to Forte Studios.

This brand now serve as the foundation for her to build upon future growth and marketing plans, while also becoming instantly recognizable and unique within the market.

Vibe: ELEVATED // WARM // VIBRANT // FUNKY // FRIENDLY

Project Type: Brand strategy, brand design, logo design

Industry: Photographer // Wedding // marketing

WEBSITE | INSTAGRAM

The Forte Studios icon is full of meaning and represents a photographer that is warm, authentic and cares about the community around them.

The pattern is framed within an arch. Arches are used in architecture for aesthetics, but also structural integrity. They symbolize support and presence.

strategy notes

The inner pattern was created with four overlapping circles, representing community, mentorship and connection.

Two sparks appear in the pattern—one representing each of Kristen's boys, and together highlighting the confidence she sparks in clients by making them look and feel their best.