studio nkc interior design

Designing a bold, yet approachable, brand for a Vancouver-based interior designer who understands the necessity of standing out in an extremely competitive industry.

Studio NKC is an interior design studio in Vancouver, BC with a strong ethos that your home should feel like you (not a showhome). She didn't want a brand that felt cold and luxury, instead opting for a brand that felt approachable to someone who hadn't worked with a designer before. I mean, just read the brief:

"I want people to feel comfortable with me so that we can break down those barriers so that clients can laugh when they're sitting on toilets to try them out."

When it came to design, we kept strategy and audience at the forefront but still took every opportunity to infuse the brand with Nicoles love of midcentury and Italian design.

The result? a bold, beautiful brand that stands out against the competition, resonates with her target audience yet still feels bespoke and tailored to her unique design style.

Project Type: brand strategy, branding, logo design

Vibe: BOLD, unique,Confident

Industry: interior design

Logo for Studio NKC Interiors with white text on a black background.
Black background with white text reading 'STUDIO NKC'.
Black script words 'Thank You' above a stylized logo with the word 'KIKO' inside a circle.
Logo for Studio NKC Interiors on a black background with white text.
A wooden chair with a woven seat and a small, round wooden side table with a black cup on top, all set against a plain white wall and a beige carpeted floor.
Business card with contact information for Nicole Caputo, inside a textured rose gold glass vase, placed on a white surface, with business cards reading 'STUDIO NKC INTERIORS' nearby. Shadows cast by the vase and cards create a decorative effect.
Interior design material palette with fabric swatches, wood, ceramic, and marble samples, and a white marble bowl on a white background.
A beige tote bag with a black abstract circular design, a white paper backdrop, and a textured white ceramic vase on a white foam block.

PROJECT GOALS

to create a bold and confident brand that remains approachable, ensuring potential clients—especially those who may feel intimidated by the idea of working with an interior designer—feel welcome and at ease.

A series of branding guideline pages spread out on a flat surface, with a prominent maroon-colored booklet in the center titled 'Studio NKC.' The pages include headings, color palettes, typography, and a table of contents, all featuring a clean, minimalist design.
A cozy corner with a black woven chair, a brown fringed pillow, a wooden side table with an open notebook and a pen, and soft white curtains in the background.
Abstract geometric art with various colored shapes including blue, brown, dark brown, beige, and white, arranged in a pattern.
A black metal bed frame with white pillows, a black woven laundry basket, white curtains, and a beige rug in a cozy bedroom.
A pattern of various furniture sketches, including sofas, chairs, tables, and a pencil, in different colors on a light background.
Tablet displaying a home interior design website, on a wooden desk with a potted plant and a white notebook, and a white stylus pen nearby.

Strategy notes

The brand was designed to feel bold, unique, and elevated. A wordmark paired with a monogram ensures flexibility across every touchpoint, while a high-contrast typeface reinforces a modern, sophisticated feel.

The colour palette, drawn from Italian and midcentury design, balances confident swatches with lighter hues to convey authority and approachability. Hand-drawn icons and a loose accent font add playfulness and individuality, while stone textures bring depth and dimension to digital assets

A woman with blonde hair smiling, wearing a beige blazer, white shirt, and blue jeans, standing against a white wall.

Working with Kind Design was such a fun collaborative process. She is what her brand name is, kind and open to feedback, even when you're picky with colour palettes.

Coming from a designer, costs and budgeting are worrisome, as I know they can creep up quickly, especially when visions don't align and a lot of changes happen. Shaylyn was upfront about the cost and breakdown and super clear on what the deliverables would be. She also immediately understood the vision, and I fully trusted her!

I like that Shaylyn has designed a wide array of brands and products. She has a great range, creating unique branding, and helping to stand out in a saturated market.

I loved working with her and cannot wait to build my brand further with her incredible and creative design skills! I feel professional and ready to take on the world.

Nicole caputo | studio nkc

Brochure titled 'Build Your Brand Workbook' on a white desk, with a pen, a stack of notebooks, and a white ceramic organizer.

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I’m Shaylyn, a (one of a kind) brand and web designer who works with heart-led, intentional businesses. My goal is to make it easier for you to grow with integrity, confidence, and ease.

Through intentional brand strategy and the perfect combination of beautiful, yet meaningful design, I’ll make your ideal clients instantly feel like you’re a match made in heaven.

If you want to stay connected you can:

View my portfolio to view past work, and client testimonials.

Read my blog for free branding insights and tips

Check out my services for all the awesome ways we can work together on your brand or website (I promise to be the most fun expense you submit to your accountant)

Download my service & pricing guide to get a feel for what working together looks like..

Or you can always just send me an email, or schedule in a free (no awkward, no strings attached) discovery call to see how I can help you with your brand.

Choose your own adventure, and whichever you choose, I hope you have a beautiful day. ☀️