studio nkc interior design
Designing a bold, yet approachable, brand for a Vancouver-based interior designer who understands the necessity of standing out in an extremely competitive industry.
Studio NKC is an interior design studio in Vancouver, BC with a strong ethos that your home should feel like you (not a showhome). She didn't want a brand that felt cold and luxury, instead opting for a brand that felt approachable to someone who hadn't worked with a designer before. I mean, just read the brief:
"I want people to feel comfortable with me so that we can break down those barriers so that clients can laugh when they're sitting on toilets to try them out."
When it came to design, we kept strategy and audience at the forefront but still took every opportunity to infuse the brand with Nicoles love of midcentury and Italian design.
The result? a bold, beautiful brand that stands out against the competition, resonates with her target audience yet still feels bespoke and tailored to her unique design style.
Project Type: brand strategy, branding, logo design
Vibe: BOLD, unique,Confident
Industry: interior design
PROJECT GOALS
to create a bold and confident brand that remains approachable, ensuring potential clients—especially those who may feel intimidated by the idea of working with an interior designer—feel welcome and at ease.
Strategy notes
The brand was designed to feel bold, unique, and elevated. A wordmark paired with a monogram ensures flexibility across every touchpoint, while a high-contrast typeface reinforces a modern, sophisticated feel.
The colour palette, drawn from Italian and midcentury design, balances confident swatches with lighter hues to convey authority and approachability. Hand-drawn icons and a loose accent font add playfulness and individuality, while stone textures bring depth and dimension to digital assets
Working with Kind Design was such a fun collaborative process. She is what her brand name is, kind and open to feedback, even when you're picky with colour palettes.
Coming from a designer, costs and budgeting are worrisome, as I know they can creep up quickly, especially when visions don't align and a lot of changes happen. Shaylyn was upfront about the cost and breakdown and super clear on what the deliverables would be. She also immediately understood the vision, and I fully trusted her!
I like that Shaylyn has designed a wide array of brands and products. She has a great range, creating unique branding, and helping to stand out in a saturated market.
I loved working with her and cannot wait to build my brand further with her incredible and creative design skills! I feel professional and ready to take on the world.
Nicole caputo | studio nkc
My favourite portfolio projects
Little acre flower farm
Branding for a Rustic, Feminine Flower Farm
my favorite neighbor
Website for a California -Cool Winery
Forte studios
Branding for a Edmonton Photographer
I’m Shaylyn, a (one of a kind) brand and web designer who works with heart-led, intentional businesses. My goal is to make it easier for you to grow with integrity, confidence, and ease.
Through intentional brand strategy and the perfect combination of beautiful, yet meaningful design, I’ll make your ideal clients instantly feel like you’re a match made in heaven.
If you want to stay connected you can:
View my portfolio to view past work, and client testimonials.
Read my blog for free branding insights and tips
Check out my services for all the awesome ways we can work together on your brand or website (I promise to be the most fun expense you submit to your accountant)
Download my service & pricing guide to get a feel for what working together looks like..
Or you can always just send me an email, or schedule in a free (no awkward, no strings attached) discovery call to see how I can help you with your brand.
Choose your own adventure, and whichever you choose, I hope you have a beautiful day. ☀️