dewhurst flower farm

Designing a heartfelt brand identity and packaging for a flower farm in Ontario, Canada, empowering the owner to launch confidently and concentrate on other areas of the business.

Dewhurst Flowers is a Canadian flower farm specializing in dried flower confetti for weddings and special events. After identifying a gap in the market, Kristen recognized the need for help in bringing her brand vision to life and gaining the confidence to move forward. Her story is heartfelt and deeply meaningful, and it was important to me to reflect on the sustainability, care, and attention behind her product while also honouring her late mother.

We developed a vintage, rustic-inspired brand identity applied to packaging, thank-you cards, and custom wax seals, allowing customers to personalize their confetti purchases.

Launching a product can be overwhelming, but Kristen found relief in being able to focus on other areas of her business. She felt reassured knowing her brand was beautifully designed with the messaging, clarity, and confidence she needed to launch successfully.

Vibe: vintage, rustic, feminine

Project Type: branding, packaging, logo design

Industry: Floral farm, wedding, flower confetti

Logo with the text 'Dewhurst Flowers' on a brown background.
Entertainment release poster for Dewhurst Flowers with a green background and white text.
Stylized white logo on an orange background.
Logo for Dewhirst Flowers featuring a minimalist flower illustration inside a circle, with the business name repeated around the circle's edge, on a peach-colored background.
Seven different stylized flower illustrations in a row with varying colors from cream to pink.
A collage on a light background features photos of sunflowers, a woman dining outdoors, and various floral designs, with color swatches in shades of orange, beige, and green, and handwritten notes attached with tape.
Digital tablet displaying a graphic design of floral icons and color palette labeled 'Dewhurst Flowers,' placed on a beige textured fabric surface with a pink notebook and gold pen nearby.

Design notes

To achieve a handcrafted vintage feel, we incorporated a handwritten script typeface and added a stamp-like texture to the logos and icons. These subtle imperfections capture the essence of a hand-grown, hand-crafted product.

The colour palette features rustic, natural tones inspired by the strawflowers grown by Kristen, thoughtfully designed to distinguish the brand from industry competitors.

A collection of dried and faded flowers in shades of white, cream, orange, pink, and purple, arranged closely together.
A collection of dried and preserved flowers in various shades of cream, peach, orange, pink, burgundy, and deep purple, arranged closely together.
Close-up of dried and fresh flowers in soft pink and purple tones, including lotus and gerbera daisies.
Close-up of dried protea flowers in shades of cream, peach, and pink with fluffy petals and central cone, arranged closely together.

Design notes

The cursive D in the logo represents Dewhurst but also honours the initial of Kristen’s mother’s name who was a big inspiration behind her business.

Graphic with peach background and white text showing the title 'Why Sustainable, Floral Confetti?' and three sections with flower icons labeled 'Tiny Title' and a description 'The quick brown fox jumped over the lazy dog.'
Book cover with floral background and the text 'Celebrating Life's Moments with Sustainable Floral Confetti' by Dewhurst Flowers.
A floral pattern with stylized flowers in shades of yellow, orange, green, and pink on a cream background, and a brown section with white text that reads 'Celebrating life's moments with sustainable floral confetti' by Dewhurst Flowers.
Open cardboard box with floral patterned tissue paper inside, containing a thank you note and two Canadian dried flower tokens.
A floral patterned paper with a brown label in the center that reads 'Dewhirst Flowers' in white script.
Two rows of decorative wax seals, each with different embossed designs and messages, arranged horizontally.
A smiling woman in a white shirt arranging a sunflower centerpiece on a table set outdoors in a grassy yard with trees and a wooden fence in the background.

I highly recommend Kind Design to anyone looking for a personal connection to a designer who listens & looking to have a calm and supportive experience while having their vision met.

Shaylyn met my vision in a very stress-free, communicative, and open-to-feedback way. She was thoughtful about what was presented and why - which you can see reflected in the design.

Kristen Rankin | Dewhurst Flowers

A person sitting on a white chair, writing in a planner or journal with a white pen, wearing a white knitted sweater and a gold bracelet.

think we’re a creative match made in heaven?

You’ve waited long enough and now it’s time to make your dream business a reality. Your ideal brand is within reach—let’s make it happen together. Get in touch today and let’s bring your vision to life!

inquire to work with us

request a pricing guide

book a free discovery call

more work

GET IN TOUCH

ready to launch your brand with impact?

schedule a discovery call

let’s be friends

Let’s make it Instagram official. Follow us on social media to see what we’re up to, studio updates and probably a dog photo or two.

say hello